Vale of Pickering Caravan Park Privacy Policy

Last updated: 01/10/2026

The Vale of Pickering Caravan Park (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our caravan park, make a booking, use our website, contact us, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.

1. Who We Are

The organisation responsible for your personal data is:

The Vale of Pickering Caravan Park,

Carr House Farm, Allerston, Pickering,

YO18 7PQ

01723 859280

info@valeofpickering.co.uk

www.valeofpickering.co.uk

For data protection purposes, we are the data controller of the personal information we collect and use, unless stated otherwise.

If you have any questions about how we use your personal data, please contact us using the details above.

2. Lawful Basis for Processing Personal Data

We collect and process personal data, meaning information relating to an identified or identifiable individual (“Personal Data”), in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.

We will only process your Personal Data where we have a lawful basis to do so. Depending on the purpose for which your information is being processed, this may include:

• Performance of a contract: where processing your Personal Data is necessary to provide our services to you, manage your booking or otherwise fulfil our contractual obligations to you;
• Legal obligation: where processing is necessary for us to comply with a legal or regulatory obligation to which we are subject;
• Legitimate interests: where processing is necessary for our legitimate business interests, provided that these interests are not overridden by your interests, rights or freedoms; and
• Consent: where we have specifically asked for and obtained your consent to process your Personal Data for a particular purpose, such as with cookies and marketing emails.  Where we rely on consent, you have the right to withdraw that consent at any time.

The lawful basis we rely on will depend on the particular purpose for which your Personal Data is being processed. Where appropriate, further information about the purposes of processing and the relevant lawful basis is provided in this Privacy Policy.

Using our caravan park or services does not, in itself, mean that you consent to all processing of your Personal Data. We will process your Personal Data only where we have identified an appropriate lawful basis and in accordance with our obligations under applicable data protection law.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

• Your name and contact details, including postal address, email address and telephone number.
• Booking and reservation information, including arrival and departure dates, accommodation or pitch details and the number of guests.
• Information relating to additional guests where necessary to manage your booking.
• Payment and transaction information. Where payments are made through a third-party payment provider, we may not receive or store your full payment-card details.
• Communications between you and us, including emails, telephone enquiries and messages.
• Information you provide when making a complaint, enquiry or request.
• Vehicle registration details where required for parking, access or security purposes.
• Information relating to accessibility requirements or other requests you voluntarily provide to enable us to provide appropriate services.
• CCTV images where CCTV is operated on the park.
• Website information, including IP address, browser type, device information and information about how you use our website such as pages viewed, clicks, actions etc.
• Marketing preferences and records of whether you have consented to receive marketing communications.

We ask that you do not provide unnecessary sensitive personal information.

4. How We Use Your Information

We may use your personal information to:

• Process and manage bookings and reservations.
• Provide accommodation, pitches and other services you have requested.
• Communicate with you about your booking or stay.
• Process payments and refunds.
• Respond to enquiries and customer-service requests.
• Manage complaints and resolve disputes.
• Administer our professional contractual relationship with customers.
• Maintain records required for legal, accounting and business purposes.
• Maintain the safety and security of our guests, staff and property.
• Operate and review CCTV where applicable.
• Prevent and detect crime, fraud or misuse of our facilities.
• Send service-related communications.
• Send marketing communications where permitted by law and, where required, with your consent.
• Improve our services, website and customer experience.
• Comply with our legal and regulatory obligations.

5. Marketing

We may occasionally contact you with information about our park, special offers, events or services.

Where applicable, we will only send electronic marketing communications where we have a lawful basis to do so.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the message or by contacting us at info@valeofpickering.co.uk.

Please note that you may still receive essential service communications relating to an existing booking or enquiry.

6. Cookies and Our Website

Our website uses cookies and similar technologies.

The website (“Site”) may use the following types of cookies:

a) Strictly necessary cookies

These cookies are essential for the operation of the Site and enable you to use basic features and functionality, such as navigating the Site and accessing secure areas. These cookies do not require your consent where they are strictly necessary to provide a service you have requested.

b. Session cookies

These cookies are temporary and remain on your device only for the duration of your browsing session. They are normally deleted when you close your browser and help the Site operate correctly during your visit.

c. Persistent cookies

These cookies remain on your device for a specified period or until you delete them. They may be used to remember your preferences and settings when you return to the Site.

d. Third-party cookies

Some cookies may be placed on your device by third-party service providers whose services we use on our Site. These may include analytics, advertising or other service providers. These third parties may use cookies and similar technologies in accordance with their own privacy and cookie policies.

Where cookies are not strictly necessary for the operation of the Site, we will ask for your consent before placing them on your device, where required by applicable law.

You can manage your cookie preferences through our cookie consent tool, where available. You can also change your browser settings to block or delete cookies. Please be aware that blocking or deleting certain cookies may affect the functionality of the Site and may prevent some features from working correctly.

You can change or withdraw your cookie preferences at any time, subject to the functionality provided by our cookie consent tool.

7. Google Analytics

We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our Site and to improve our website and services.

Google Analytics may collect information such as how often visitors access the website (“Site”), which pages they visit, how long they spend on the Site and information about how they interact with the Site. Depending on the configuration and services we use, this may involve the collection of information such as your IP address, device information and other online identifiers.

Where required by applicable law, we will obtain your consent before using Google Analytics cookies or similar technologies that are not strictly necessary.

Information collected through Google Analytics is used to help us understand and improve the performance, functionality and user experience of our Site. Google may process information collected through Google Analytics in accordance with its own terms and privacy policies.

For further information about how Google processes information, please refer to Google's privacy information and Google Analytics documentation.

8. Third-Party Services and Websites

Our website (“Site”) may contain links to, or integrate with, websites, applications and services operated by third parties.

This Cookie Policy and our Privacy Policy apply only to information that we collect and process ourselves.

If you choose to visit a third-party website or use a third-party service, that organisation may collect and process your information in accordance with its own privacy and cookie policies. We recommend reviewing the privacy and cookie information of any third-party service before providing them with your information.

We are not responsible for the privacy or cookie practices of third parties that we do not own or control.

9. CCTV

CCTV cameras operate in certain areas of the park for the purposes of safety, security, crime prevention and the protection of guests, staff and property.

CCTV images may be recorded and retained for a limited period in accordance with our CCTV procedures and applicable data protection requirements.

CCTV is not intended to monitor areas where individuals would reasonably expect privacy.

Where appropriate, CCTV footage may be disclosed to the police, insurers, legal advisers or other authorised parties where there is a lawful reason to do so.

10. Who We Share Your Information With

We may share personal information with appropriate third parties where necessary to operate our business or provide services to you.

These may include:

• Payment processors and banking providers.
• Booking and reservation system providers.
• Website, hosting and IT service providers.
• Email and communication providers.
• Professional advisers, such as accountants, insurers and solicitors.
• Service providers working on our behalf.
• Government bodies, regulators or law-enforcement agencies where we are legally required or permitted to do so.
• Emergency services where necessary to protect someone's safety.

We require appropriate service providers who process personal data on our behalf to handle that information securely and in accordance with applicable data protection requirements.

We do not sell your personal information to third parties.

11. International transfers

Some of our service providers may process personal data outside the United Kingdom.

Where this occurs, we will take appropriate steps to ensure that your personal data receives an appropriate level of protection in accordance with applicable data protection law.

12. Retention of Information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, insurance and reporting requirements.

Different types of information may therefore be retained for different periods. For example, booking and financial records may need to be retained for 6 years to meet legal and accounting requirements. CCTV recordings, where used, will generally be retained for a shorter period unless they are required for an incident, investigation or legal matter.

When information is no longer required, we will securely delete or anonymise it where appropriate.

13. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction. However, no method of transmitting or storing information can be guaranteed to be completely secure.

14. Your Data Protection Rights

Subject to certain legal conditions and exemptions, you may have the right to:

• Ask for access to the personal data we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal data in certain circumstances.
• Ask us to restrict how we process your information in certain circumstances.
• Object to certain types of processing.
• Ask to receive certain personal information in a portable format.
• Withdraw consent where we rely on consent as our lawful basis.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal data has been handled unlawfully. You can find information about the ICO and how to make a complaint at: https://ico.org.uk/. Before making a complaint, we would appreciate the opportunity to investigate and resolve your concerns, so please contact us first where possible.

15. Minors

Our services may be used by families and children. We do not knowingly collect personal information from children unless it is necessary for the provision or administration of a booking or another legitimate purpose.

Where information about a child is required, it should provided by or with the involvement of a parent, guardian or other person with appropriate authority.

16. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

The latest version will be published on our website with the date it was last updated.

17. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

The Vale of Pickering Caravan Park

Carr House Farm, Allerston, Pickering,

YO18 7PQ

01723 859280

info@valeofpickering.co.uk

www.valeofpickering.co.uk

Data Protection Contact: Dianne Stockdale